posted on 2017-12-06, 00:00authored byMario Ferrer, Philip Bretherton
The purpose of this paper is to gain a better understanding of the types of relationships that exist along the supply chain and the capabilities that are needed to manage them effectively.This is exploratory research using quantitative data gathered by using a self-administered questionnaire, with the Australian road freight industry as the context. Three factors were identified as having significant influence on relationships: sharing, power and interdependency. When these factors are correlated to the types of relationship, managerial implications can be identified. The more road freight businesses place importance on power, the less they will collaborate. The greater the importance of sharing and interdependency, the greater is the likelihood of arm’s length relationships.
History
Parent Title
Putting marketing in its place : proceedings of the Academy of Marketing Annual Conference 2009, Leeds, U.K., 7-9 July 2009.
Start Page
1
End Page
11
Number of Pages
11
Start Date
2009-01-01
ISBN-13
9780956009968
Location
Leeds, UK
Publisher
Academy of Marketing
Place of Publication
Leeds, UK
Peer Reviewed
Yes
Open Access
No
External Author Affiliations
Charles Darwin University; Faculty of Business and Informatics; TBA Research Institute;