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Reach far: Criteria to improve the effectiveness of social marketing intervention strategies in the obesogenic environment

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conference contribution
posted on 06.12.2017, 00:00 authored by D Harker, M Harker
People around the world are getting fatter; in 2000, for the first time in human history, the number of overweight people in the world equalled the number of underfed, with 1.1 billion in each group. However, informed observers and researchers know that childhood obesity is the real problem to be tackled as research has shown that childhood obesity tracks with fidelity into adulthood. This paper provides a review of the obesogenic environment and presents a framework which seeks to improve the potential success of intervention strategies specifically in the obesogenic environment. A thorough discussion and analysis of the key issues is provided throughout the paper, which concludes with eight criteria to assist social marketers in developing potentially useful intervention strategies in this area.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Editor

Kennedy J; Di Milia V

Start Page

1

End Page

7

Number of Pages

7

Start Date

01/01/2006

Finish Date

01/01/2006

ISBN-10

1921047348

Location

Yeppoon, Qld

Publisher

Australian and New Zealand Academy of Management

Place of Publication

Lindfield, NSW

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

International conference; University of the Sunshine Coast;

Era Eligible

No

Name of Conference

Australian and New Zealand Academy of Management. International conference

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