cqu_766+DS1+DS1.3.pdf (124.76 kB)

Putting the consumer first: A systematic review of the evidence of direct -to-consumer-advertising of prescription medicines

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conference contribution
posted on 06.12.2017, 00:00 by M Harker, D Harker
Not very long ago the advertising of prescription medicines was directed exclusively at doctors and other healthcare professionals. However, in recent times, there is increasing evidence that consumers need and seek more information concerning their health and well-being. This study focuses on DTCA by pharmaceutical companies; a practice that is polemical as it operates at the nexus of population healthcare and ‘for profit’ enterprise, and is thus still severely restricted in developed and developing nations of the world. Whilst much has been written about this topic, the consumer is not often the focus of the debate. This paper takes that perspective, presents the findings of a systematic review of the evidence and succeeds in propelling the debate to new heights.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Editor

Kennedy J; Di Milia V

Start Page

1

End Page

24

Number of Pages

24

Start Date

01/01/2006

Finish Date

01/01/2006

ISBN-10

1921047348

Location

Yeppoon, Qld.

Publisher

Australian and New Zealand Academy of Management

Place of Publication

Lindfield, NSW

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

International conference; University of the Sunshine Coast;

Era Eligible

No

Name of Conference

Australian and New Zealand Academy of Management. International conference

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