File(s) not publicly available

Predicting organization’s preparedness to adopt mobile commerce: an empirical study of North American organizations

conference contribution
posted on 06.12.2017, 00:00 by Srimannarayana Grandhi, Santoso Wibowo
Mobile commerce (m-commerce) is gaining popularity in developed countries due to the availability of new mobile technologies and improvement in affordability to acquire and use mobile phone services. The use of m-commerce has significantly increased in the recent years as it has become a critical tool for shopping. This paper focuses on studying the influencing factors that can help predict organizations’ preparedness to adopt m-commerce. This research utilizes publicly available data collected from 1182 IT and non-IT professionals working in the North American region. Findings revealed that organization’s strategy, organizations’ perception of m-commerce benefits, inhibitors and interface design features are the key indicators of organizations readiness to adopt m-commerce. The results will be useful for organizations with the interest in m-commerce adoption as they provide valuable insights to better understand m-commerce adoption drivers.

History

Start Page

2945

End Page

2959

Number of Pages

15

Start Date

01/01/2015

Finish Date

01/01/2015

ISBN-13

9780986041945

Location

Amsterdam, Netherlands

Publisher

IBIMA

Place of Publication

Amsterdam, Netherlands

Peer Reviewed

Yes

Open Access

No

Era Eligible

Yes

Name of Conference

International Business Information Management Association Conference

Exports

CQUniversity

Exports