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Predicting organization’s preparedness to adopt mobile commerce: an empirical study of North American organizations
Mobile commerce (m-commerce) is gaining popularity in developed countries due to the availability of new mobile technologies and improvement in affordability to acquire and use mobile phone services. The use of m-commerce has significantly increased in the recent years as it has become a critical tool for shopping. This paper focuses on studying the influencing factors that can help predict organizations’ preparedness to adopt m-commerce. This research utilizes publicly available data collected from 1182 IT and non-IT professionals working in the North American region. Findings revealed that organization’s strategy, organizations’ perception of m-commerce benefits, inhibitors and interface design features are the key indicators of organizations readiness to adopt m-commerce. The results will be useful for organizations with the interest in m-commerce adoption as they provide valuable insights to better understand m-commerce adoption drivers.