This classification paper identifies personal values that have a direct impact on customer service performance of customer service providers in a retail context. The benefits of the research are to provide customer service managers with a set of personal values that should be considered during recruitment and for training/retraining purposes.
Editor
Cheema, A, Hawkins, S & Srivastava, JStart Page
159End Page
167Number of Pages
9Start Date
19/02/2004Finish Date
21/02/2004Location
San Francisco, CA, USA.Publisher
Society of Consumer PsychologyPlace of Publication
San Francisco, CA, USAPeer Reviewed
YesOpen Access
NoExternal Author Affiliations
Conference; Faculty of Business and Law;Era Eligible
YesName of Conference
Society for Consumer Psychology. ConferenceParent Title
Proceedings of the Society for Consumer Psychology 2004 Winter conference
