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Paying the price : a comparison of pricing in a capital and regional city

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conference contribution
posted on 06.12.2017, 00:00 authored by Philip BrethertonPhilip Bretherton, John RolfeJohn Rolfe, Paul HylandPaul Hyland
There is an increasing divide between capital cities and region [sic] centres throughout Australia. None the less the major retailers are attempting to set a national price for grocery lines claiming it makes product management easier. This paper examines a study for a major fresh fruit and vegetable supplier that set a price point for a range of fresh cut and packaged fruit. The study shows that the market perceived the value of the product differently in a regional centre compared to a capital city. In maximising their returns for new products and reducing wastage in fresh food products this study has important implications for managing a new product launch.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Start Page

1

End Page

11

Number of Pages

11

Start Date

01/01/2004

ISBN-10

0476011310

Location

Dunedin, New Zealand

Publisher

Media @ Management, University of Otago

Place of Publication

Dunedin, NZ

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Business and Law; International conference;

Era Eligible

Yes

Name of Conference

Australian and New Zealand Academy of Management. International conference