Openhanded or tightfisted : the influence of gestures on generosity
conference contributionposted on 2017-12-06, 00:00 authored by E Garbarino, En LiEn Li
We examine how two hand gestures, “open hand” and “tight fist”, can shape consumer generosity in charitable donations. We demonstrate that low self-monitoring consumers become more generous if they hold open hand (vs. tight fist) gesture prior to donation, and high self-monitoring consumers become less generous if same gesture is held during donation.
Number of Pages6
LocationPerth, Western Australia
PublisherEdith Cowan University
Place of PublicationPerth, Western Australia
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