Openhanded or tightfisted : the influence of gestures on generosity
We examine how two hand gestures, “open hand” and “tight fist”, can shape consumer generosity in charitable donations. We demonstrate that low self-monitoring consumers become more generous if they hold open hand (vs. tight fist) gesture prior to donation, and high self-monitoring consumers become less generous if same gesture is held during donation.
History
Start Page
1End Page
6Number of Pages
6Start Date
2011-01-01Finish Date
2011-01-01ISBN-13
9780646563305Location
Perth, Western AustraliaPublisher
Edith Cowan UniversityPlace of Publication
Perth, Western AustraliaFull Text URL
Peer Reviewed
- Yes
Open Access
- No
Era Eligible
- Yes