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Openhanded or tightfisted : the influence of gestures on generosity

conference contribution
posted on 06.12.2017, 00:00 by E Garbarino, En Li
We examine how two hand gestures, “open hand” and “tight fist”, can shape consumer generosity in charitable donations. We demonstrate that low self-monitoring consumers become more generous if they hold open hand (vs. tight fist) gesture prior to donation, and high self-monitoring consumers become less generous if same gesture is held during donation.

History

Start Page

1

End Page

6

Number of Pages

6

Start Date

01/01/2011

Finish Date

01/01/2011

ISBN-13

9780646563305

Location

Perth, Western Australia

Publisher

Edith Cowan University

Place of Publication

Perth, Western Australia

Peer Reviewed

Yes

Open Access

No

Era Eligible

Yes

Name of Conference

Australian & New Zealand Marketing Academy. Conference