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Moving hands move mind : embodied gentleness effect

conference contribution
posted on 2017-12-06, 00:00 authored by En LiEn Li, D Briley, G Gorn
We demonstrate that gentle hand movements increase preferences toward food with low (vs. high) haptic hardness and that this embodied gentleness effect is robust across variations in hand movement priming and haptic cues. Moreover, this embodiment effect is moderated by individual differences in self-monitoring.

History

Parent Title

Proceedings of 7th Global Business and Social Science Research Conference.

Start Page

1

End Page

8

Number of Pages

8

Start Date

2013-01-01

Finish Date

2013-01-01

ISBN-13

9781922069269

Location

Beijing, China

Publisher

World Business Institute Australia

Place of Publication

Melbourne, Victoria, Australia

Full Text URL

Peer Reviewed

  • Yes

Open Access

  • No

External Author Affiliations

Institute for Health and Social Science Research (IHSSR); Learning and Teaching Education Research Centre (LTERC); School of Business and Law (2013- ); University of Hong Kong; University of Sydney;

Era Eligible

  • Yes

Name of Conference

Global Business and Social Science Research Conference

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    Categories

    Keywords

    Hand movementsFood preferenceHaptic hardnessEmbodied gentleness effectPrimingSelf-monitoringMarketing Theory

    Licence

    CQUniversity General 1.0

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