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Moving eyes move minds
Over the past decades psychology and consumer researchers have been fascinated by the influence of the mind on the body (Fazio, Powell, and Williams 1989). For example, the goals consumers have in mind can determine patterns of eye movements (Pieters and Wedel 2007). The present research, however, breaks this traditional perspective by looking at the influence of the body on the mind. Specifically, we posit that eye movements, despite being a subtle bodily process, can play a critical role in shaping consumer attitudes toward moving stimuli. That is, moving eyes move minds.
History
Parent Title
Proceedings of the 2012 Society for Consumer Psychology Annual Winter Conference, 16-18 February, 2012, Las Vegas, USAStart Page
73End Page
75Number of Pages
3Start Date
2012-01-01Finish Date
2012-01-01Location
Las Vegas, NVPublisher
Society for Consumer PsychologyPlace of Publication
Nashville, TNPeer Reviewed
- Yes
Open Access
- No
External Author Affiliations
School of Business and Law (2013- ); TBA Research Institute; University of Sydney; Winter Conference;Era Eligible
- Yes
