Moving eyes move minds

Over the past decades psychology and consumer researchers have been fascinated by the influence of the mind on the body (Fazio, Powell, and Williams 1989). For example, the goals consumers have in mind can determine patterns of eye movements (Pieters and Wedel 2007). The present research, however, breaks this traditional perspective by looking at the influence of the body on the mind. Specifically, we posit that eye movements, despite being a subtle bodily process, can play a critical role in shaping consumer attitudes toward moving stimuli. That is, moving eyes move minds.