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Moving eyes move minds

conference contribution
posted on 06.12.2017, 00:00 by En Li, D Briley
Over the past decades psychology and consumer researchers have been fascinated by the influence of the mind on the body (Fazio, Powell, and Williams 1989). For example, the goals consumers have in mind can determine patterns of eye movements (Pieters and Wedel 2007). The present research, however, breaks this traditional perspective by looking at the influence of the body on the mind. Specifically, we posit that eye movements, despite being a subtle bodily process, can play a critical role in shaping consumer attitudes toward moving stimuli. That is, moving eyes move minds.

History

Parent Title

Proceedings of the 2012 Society for Consumer Psychology Annual Winter Conference, 16-18 February, 2012, Las Vegas, USA

Start Page

73

End Page

75

Number of Pages

3

Start Date

01/01/2012

Finish Date

01/01/2012

Location

Las Vegas, NV

Publisher

Society for Consumer Psychology

Place of Publication

Nashville, TN

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

School of Business and Law (2013- ); TBA Research Institute; University of Sydney; Winter Conference;

Era Eligible

Yes

Name of Conference

Society for Consumer Psychology. Winter Conference

Exports

CQUniversity

Exports