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Marketing Indian medical tourism to Muslim patients in an Islamic way

conference contribution
posted on 2017-12-06, 00:00 authored by Anita MedhekarAnita Medhekar
The booming medical tourism market provides a unique opportunity for the Indian tourism industry. Medical tourism in India is attracting patients from around the world for medical treatment combined with a leisurely vacation. Medical tourism requires medical intervention with modern high- technology where the patient travels out of the country for treatment. This paper suggests that there is a potential market of Muslim medical tourists residing in various Islamic and developed countries. As a medical tourism destination, India enjoys a cultural sensitivity along with lower costs and high quality health care services. In medical tourism, complex cultural practices and needs of the patient have to be understood and delivered beyond patients’ expectations. The focus of our conceptual paper is on the marketing of Indian medical tourism to Muslim patients in a way that is acceptable to Islam. A focus on Muslim medical tourists will help India to establish a niche market segment in the area of medical tourism.


Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)


Parent Title

Proceedings of 1st International Conference on Islamic Marketing and Branding (ICIMB 2010), Exploring issues and challenges : 29-30 November 2010, University of Malaysia, Kuala Lumpur, Malaysia.

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Kuala Lumpur, Malaysia, University of Malaysia


University of Malaysia

Place of Publication

Kuala Lumpur, Malaysia.

Peer Reviewed

  • Yes

Open Access

  • No

External Author Affiliations

Charles Darwin University; Faculty of Arts, Business, Informatics and Education; Institute for Health and Social Science Research (IHSSR);

Era Eligible

  • Yes

Name of Conference

International Conference on Islamic Marketing and Branding