Leftward or rightward : does matching horizontal stimulus movement with habitual reading direction improve evaluations?

Li, En; Briley, D

Leftward or rightward : does matching horizontal stimulus movement with habitual reading direction improve evaluations?

conference contribution

posted on 2017-12-06, 00:00 authored by En LiEn Li, D Briley

People frequently encounter alphanumeric stimuli that move across the field of vision horizontally. This research examines whether the direction of motion - leftward or rightward - affects processing and evaluations of such stimuli.

History

Start Page

1191

End Page

1191

Number of Pages

1

Start Date

2010-01-01

ISBN-13

9780909881467

Location

Melbourne, Australia

Publisher

Australian Psychological Society

Place of Publication

Melbourne, Vic.

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

University of Sydney;

Era Eligible

No

Parent Title

Abstracts of the 27th International Congress of Applied Psychology.

Name of Conference

International Congress of Applied Psychology

Usage metrics

Keywords

Field Of Vision Motion Direction Reading Alphanumeric Stimulus Reading Direction Marketing Theory

Licence

CQUniversity General 1.0

Leftward or rightward : does matching horizontal stimulus movement with habitual reading direction improve evaluations?

History

Start Page

End Page

Number of Pages

Start Date

ISBN-13

Location

Publisher

Place of Publication

Peer Reviewed

Open Access

External Author Affiliations

Era Eligible

Parent Title

Name of Conference

Usage metrics

Categories

Keywords

Licence

Exports