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Leftward or rightward : does matching horizontal stimulus movement with habitual reading direction improve evaluations?

conference contribution
posted on 2017-12-06, 00:00 authored by En LiEn Li, D Briley
People frequently encounter alphanumeric stimuli that move across the field of vision horizontally. This research examines whether the direction of motion - leftward or rightward - affects processing and evaluations of such stimuli.

History

Parent Title

Abstracts of the 27th International Congress of Applied Psychology.

Start Page

1191

End Page

1191

Number of Pages

1

Start Date

2010-01-01

ISBN-13

9780909881467

Location

Melbourne, Australia

Publisher

Australian Psychological Society

Place of Publication

Melbourne, Vic.

Peer Reviewed

  • Yes

Open Access

  • No

External Author Affiliations

University of Sydney;

Era Eligible

  • No

Name of Conference

International Congress of Applied Psychology

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    Categories

    Keywords

    Field Of VisionMotion DirectionReadingAlphanumeric StimulusReading DirectionMarketing Theory

    Licence

    CQUniversity General 1.0

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