posted on 2017-12-06, 00:00authored byG Svensson, G Wood
Pareto’s Law refers to the theory that a small percentage of a total is responsible for a large proportion of the total outcome. It is commonly known as the 80/20 law or principle. The objective is to explore whether there is a ‘Pareto Effect’ in the distribution of crucial research and journal criteria in top marketing journals. The authors provide an exploration based upon previous research on top marketing journals. For this purpose, the Pareto Effect concept is introduced, based upon a set of research and journal criteria. The exploration of research and journal criteria in top marketing journals generated an extremely skewed outcome. When it comes to the criteria, the top journals in marketing tend to be governed by narrow concerns of research rather than broad concerns.
Funding
Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)
History
Editor
Kennedy J; Di Milia V
Parent Title
Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities
Start Page
1
End Page
15
Number of Pages
15
Start Date
2006-01-01
Finish Date
2006-01-01
ISBN-10
1921047348
Location
Yeppoon, Qld.
Publisher
Australian and New Zealand Academy of Management
Place of Publication
Lindfield, NSW
Peer Reviewed
Yes
Open Access
No
External Author Affiliations
Deakin University; Handelshøyskolen BI; International conference;
Era Eligible
No
Name of Conference
Australian and New Zealand Academy of Management. International conference