CQUniversity
Browse

Is there a pareto effect in top marketing journals? : an exploration

Download (106.5 kB)
conference contribution
posted on 2017-12-06, 00:00 authored by G Svensson, G Wood
Pareto’s Law refers to the theory that a small percentage of a total is responsible for a large proportion of the total outcome. It is commonly known as the 80/20 law or principle. The objective is to explore whether there is a ‘Pareto Effect’ in the distribution of crucial research and journal criteria in top marketing journals. The authors provide an exploration based upon previous research on top marketing journals. For this purpose, the Pareto Effect concept is introduced, based upon a set of research and journal criteria. The exploration of research and journal criteria in top marketing journals generated an extremely skewed outcome. When it comes to the criteria, the top journals in marketing tend to be governed by narrow concerns of research rather than broad concerns.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Editor

Kennedy J; Di Milia V

Parent Title

Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities

Start Page

1

End Page

15

Number of Pages

15

Start Date

2006-01-01

Finish Date

2006-01-01

ISBN-10

1921047348

Location

Yeppoon, Qld.

Publisher

Australian and New Zealand Academy of Management

Place of Publication

Lindfield, NSW

Peer Reviewed

  • Yes

Open Access

  • No

External Author Affiliations

Deakin University; Handelshøyskolen BI; International conference;

Era Eligible

  • No

Name of Conference

Australian and New Zealand Academy of Management. International conference

Usage metrics

    CQUniversity

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC