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Is spiritual tourism an innovation in tourism for India and Pakistan?

conference contribution
posted on 16.04.2018, 00:00 authored by F Haq, Anita MedhekarAnita Medhekar
This conceptual paper attempts to build on the argument that innovation in tourism is a less focused topic in business and academic research. The growing interest in the practice and business of spiritual tourism cannot be ignored. This interest motivates the research aiming to present spiritual tourism as an innovation in tourism, specially in India and Pakistan. In this unique study, the innovation in tourism is appreciated and analyzed from dimensions of product, process, and people, falling under the umbrella of architectural and revolutionary innovation. Hence the three elements of the tourism product: people, places and events are adapted to align with the spiritual tourism as a tourism innovation. India and Pakistan are selected as the two countries since both carry the status of multifaith-purpose spiritual tourism destinations.This original research emphasizes on recognizing spiritual tourism as an innovation in tourism based on its products and services illustrating architectural and revolutionary innovation. The paper concludes with a matrix mapping elements of spiritual tourism with the dimensions of tourism innovation, hence filling a gap in the literature on tourism innovation and spiritual tourism. A relevant empirical study of travelers visiting India and Pakistan for spiritual tourism is a palpable future study.

History

Editor

Benlamri R; Sparer M

Start Page

519

End Page

529

Number of Pages

11

Start Date

20/04/2016

Finish Date

22/04/2016

ISSN

2198-7246

ISBN-13

9783319434339

Location

Dubai, UAE

Publisher

Springer

Place of Publication

Cham, Switzerland

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Canadian University of Dubai, UAE

Era Eligible

Yes

Name of Conference

2016 International Conference on Leadership, Innovation and Entrepreneurship (ICLIE)