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Influences on engagement in e-commerce in agribusiness : an empirical study

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conference contribution
posted on 06.12.2017, 00:00 by S Gregor, John Rolfe, Donald Menzies
This study investigated the influences on e-commerce adoption by farming enterprises. Of the 76 respondents to a survey of farming enterprises in Central Queensland, 72 (95%) were using a computer and 63 (83%) were using the Internet. The application with the highest rated value was Online Banking. There were differences among the different categories of Internet users. Non-users felt pressure to use the Internet, but were more concerned than users about the significance of the associated costs and security. The factors that discriminated significantly between the High Use group and other Internet users were the length of time they had been using the Internet, and the degree of pressure felt from their industry to adopt the technology.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Start Page

285

End Page

296

Number of Pages

12

Start Date

01/01/2002

ISBN-10

1876674423

Location

Rockhampton, Qld.

Publisher

ITiRA Conference Committee

Place of Publication

Rockhampton, Qld.

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Australian National University; Faculty of Business and Law;

Era Eligible

No

Name of Conference

ITIRA Conference

Exports

CQUniversity

Exports