Influences on engagement in e-commerce in agribusiness: An empirical study

This study investigated the influences on e-commerce adoption by farming enterprises. Of the 76 respondents to a survey of farming enterprises in Central Queensland, 72 (95%) were using a computer and 63 (83%) were using the Internet. The application with the highest rated value was Online Banking. There were differences among the different categories of Internet users. Non-users felt pressure to use the Internet, but were more concerned than users about the significance of the associated costs and security. The factors that discriminated significantly between the High Use group and other Internet users were the length of time they had been using the Internet, and the degree of pressure felt from their industry to adopt the technology.