Idle resources : towards a conceptual framework
conference contribution
posted on 2017-12-06, 00:00 authored by P Shingi, L LengThe concept and importance of idle capacity has undergone significant changes since the beginning of twentieth century. Idle capacity as a measure of productive inefficiency, the notion which dominated the field for six decades, has given way to notions of idle capacity as a measure of sales and marketing inefficiency. Renewed interest in the subject is the result of turbulent times associated with globalization processes, which are prompting managers to eliminate non-value added activities. This paper reviews emerging conceptions of idle capacity in providing goods and services, and develops a conceptual framework to focus on generalizable contributors to idle capacity. Following on, the paper also explores the strategic role that idle capacity can play to build customer relationships and loyalty.
Funding
Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)
History
Editor
Kennedy J; Di Milia VParent Title
Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, prioritiesStart Page
1End Page
11Number of Pages
11Start Date
2006-01-01ISBN-10
1921047348Location
Yeppoon, Qld.Publisher
Australian and New Zealand Academy of ManagementPlace of Publication
Lindfield, NSWPeer Reviewed
- Yes
Open Access
- No
Era Eligible
- No