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Gender and customer loyalty : a case of clothing retailing

conference contribution
posted on 06.12.2017, 00:00 by Xiaoli LinXiaoli Lin
This study aims to discuss the influence that gender has on customer loyalty in the retail settings. Significant gender differences which reveal that females are more loyal than males in the service sector are supported by research done earlier [10]. Previous research in the product retailing context focusing on the case of lightfitting has found that males are more loyal than females which is contrary to the literature [7]. This study investigates a more general product category - clothing to minimize the impact that product characteristics could have on the result. Interestingly, the same result has been achieved which suggests that males are more loyal than females in product retail settings.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Parent Title

2008 IEEE International Conference on Service Operations and Logistics, and Informatics Proceedings, October 12-15, 2008, Beijing, China.

Start Page

102

Start Date

01/01/2008

ISBN-13

9781424420124

Location

Beijing, China

Publisher

Institute of Electrical and Electronic Engineers

Place of Publication

Piscataway, New Jersey

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Central Queensland University; Not affiliated to a Research Institute;

Era Eligible

Yes

Name of Conference

IEEE International Conference on Service Operations and Logistics, and Informatics

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