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From Harry Potter to The Fault in our Stars : a generation of crossover novels
conference contributionposted on 2017-12-06, 00:00 authored by Denise BecktonDenise Beckton
This paper describes the phenomenon of crossover books from 1997−2013, and identifies a need for research into variables that have defined emerging trends and the structure of fiction works within the crossover book category. These novels, which are usually published with one age-related market in mind, but then sell into a number, manoeuvre between the boundaries of both child/young adult and adult fiction, often evolving into the category as opposed to being so formed at inception. The increasingly sophisticated and diversely themed Young Adult (YA) fiction market is driving demand for more complex and wider ranging materials for both the designated YA audience and adult readers. Conversely, genre trends that have been traditionally popular within the adult market are increasingly appealing to, and being marketed for, a younger audience.