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Factors influencing customers’ intention to purchase deals from Australian group buying sites

conference contribution
posted on 06.12.2017, 00:00 authored by Srimannarayana GrandhiSrimannarayana Grandhi, Ritesh ChughRitesh Chugh, Santoso WibowoSantoso Wibowo
Group buying sites are gaining popularity because of their unique business model and discounted deals they offer on their websites. Major group buying sites in Australia are offering variety of goods and services to retain their position in the market and attract new customers. However, there is no clear indication about what factors influence customers’ intention to buy from group buying websites. In this paper, we present an analysis of group buying deals based on the primary data collected from 5 top-rated group buying websites in Australia. The results indicate that the discount rate and the product category have a positive impact on the total deals purchased from a specific group buying website. These findings provide useful insights regarding the important factors that can help improve the group buying website overall sales performance.

History

Start Page

1853

End Page

1865

Number of Pages

13

Start Date

01/01/2014

Finish Date

01/01/2014

ISBN-13

9780986041938

Location

Milan, Italy

Publisher

International Business Information Management Association (IBIMA)

Place of Publication

Norristown, PA, USA

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

School of Engineering and Technology (2013- ); TBA Research Institute;

Era Eligible

Yes

Name of Conference

International Business Information Management Association Conference