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Download fileExternal factors in spiritual tourism segmentation : a three country exploratory study
conference contribution
posted on 2017-12-06, 00:00 authored by Muhammad HaqMuhammad Haq, Arthur JacksonArthur JacksonThis paper presents a combination of theory and practical application of consumer behaviour and market segmentation of spiritual tourists. The Moutinho consumer behaviour model for tourists was employed to identify the factors influencing the decision making of spiritual tourists. A pilot study was conducted to explore the external factors affecting the buying behaviour of spiritual tourists. Semi-structured and in-depth interviews were conducted with selected stakeholders in three countries, i.e. Australia, United Kingdom and Pakistan. The general observation for Australia and UK were apparently similar, though the behaviour of sub-culture, religious and cultural groups indicates different priorities. However, Pakistan shows a more typical uni-cultural response, through the planning of the government to attract foreign non-Muslim spiritual tourists segments is interesting.
Funding
Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)
History
Parent Title
Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, prioritiesStart Page
1End Page
18Number of Pages
18Start Date
2006-01-01ISBN-10
1921047348Location
Yeppoon, Qld.Publisher
Australian and New Zealand Academy of ManagementPlace of Publication
Lindfield, N.S.W.Peer Reviewed
- Yes
Open Access
- No
External Author Affiliations
Faculty of Business and Informatics; International conference;Era Eligible
- Yes