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External factors in spiritual tourism segmentation : a three country exploratory study

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conference contribution
posted on 06.12.2017, 00:00 authored by Muhammad HaqMuhammad Haq, Arthur JacksonArthur Jackson
This paper presents a combination of theory and practical application of consumer behaviour and market segmentation of spiritual tourists. The Moutinho consumer behaviour model for tourists was employed to identify the factors influencing the decision making of spiritual tourists. A pilot study was conducted to explore the external factors affecting the buying behaviour of spiritual tourists. Semi-structured and in-depth interviews were conducted with selected stakeholders in three countries, i.e. Australia, United Kingdom and Pakistan. The general observation for Australia and UK were apparently similar, though the behaviour of sub-culture, religious and cultural groups indicates different priorities. However, Pakistan shows a more typical uni-cultural response, through the planning of the government to attract foreign non-Muslim spiritual tourists segments is interesting.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Parent Title

Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities

Start Page

1

End Page

18

Number of Pages

18

Start Date

01/01/2006

ISBN-10

1921047348

Location

Yeppoon, Qld.

Publisher

Australian and New Zealand Academy of Management

Place of Publication

Lindfield, N.S.W.

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Business and Informatics; International conference;

Era Eligible

Yes

Name of Conference

Australian and New Zealand Academy of Management. International conference