Exploring consumer segments and typologies of relevance to spirtual tourism
conference contributionposted on 2017-12-06, 00:00 authored by Muhammad HaqMuhammad Haq, Arthur JacksonArthur Jackson
This paper is part of a doctoral research study being conducted to develop strategies for effective marketing of spiritual tourism. This paper is a theoretical piece that explores various tourism typologies of relevance to the emerging field of spiritual tourism. After analysing various typologies from the theory of tourism, a new composite and integrated Venn-diagram model of spiritual tourist typologies is suggested. This model will be further tested on related tourism operators to identify the types of marketing strategies that could be adopted to effectively target the spiritual tourist groups.