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Download fileExploring consumer segments and typologies of relevance to spirtual tourism
conference contribution
posted on 2017-12-06, 00:00 authored by Muhammad HaqMuhammad Haq, Arthur JacksonArthur JacksonThis paper is part of a doctoral research study being conducted to develop strategies for effective marketing of spiritual tourism. This paper is a theoretical piece that explores various tourism typologies of relevance to the emerging field of spiritual tourism. After analysing various typologies from the theory of tourism, a new composite and integrated Venn-diagram model of spiritual tourist typologies is suggested. This model will be further tested on related tourism operators to identify the types of marketing strategies that could be adopted to effectively target the spiritual tourist groups.
Funding
Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)
History
Parent Title
ANZMAC 2006 Conference Proceedings.Start Page
1End Page
8Number of Pages
8Start Date
2006-01-01Location
Brisbane, Qld.Publisher
QUTPlace of Publication
Brisbane, Qld.Peer Reviewed
- Yes
Open Access
- No
Era Eligible
- Yes