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Exploring consumer segments and typologies of relevance to spirtual tourism

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conference contribution
posted on 06.12.2017, 00:00 by Muhammad HaqMuhammad Haq, Arthur JacksonArthur Jackson
This paper is part of a doctoral research study being conducted to develop strategies for effective marketing of spiritual tourism. This paper is a theoretical piece that explores various tourism typologies of relevance to the emerging field of spiritual tourism. After analysing various typologies from the theory of tourism, a new composite and integrated Venn-diagram model of spiritual tourist typologies is suggested. This model will be further tested on related tourism operators to identify the types of marketing strategies that could be adopted to effectively target the spiritual tourist groups.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Parent Title

ANZMAC 2006 Conference Proceedings.

Start Page

1

End Page

8

Number of Pages

8

Start Date

01/01/2006

Location

Brisbane, Qld.

Publisher

QUT

Place of Publication

Brisbane, Qld.

Peer Reviewed

Yes

Open Access

No

Era Eligible

Yes

Name of Conference

Australian & New Zealand Marketing Academy. Conference

Usage metrics

Exports