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Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius
conference contributionposted on 2017-12-06, 00:00 authored by R Ramsaran-Fowdar, Sooraj FowdarSooraj Fowdar, V Hanuman-Oogarah
This paper explores the relationship between market orientation, service quality and the business profitability of stockbrokerage firms when serving their valuable customers. A sample of 20 stockbrokers and managers was interviewed over a two-month period. A positive relationship was found among service quality, marketing orientation and business performance.
Number of Pages9
PublisherWorld Business Institute Australia
Place of PublicationMelbourne, Vic.
Full Text URL
External Author AffiliationsFaculty of Arts, Business, Informatics and Education; Institute for Health and Social Science Research (IHSSR); Institute for Resource Industries and Sustainability (IRIS); University of Mauritius;
Name of ConferenceGlobal Business and Social Science Research Conference