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Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius

conference contribution
posted on 2017-12-06, 00:00 authored by R Ramsaran-Fowdar, Sooraj Fowdar, V Hanuman-Oogarah
This paper explores the relationship between market orientation, service quality and the business profitability of stockbrokerage firms when serving their valuable customers. A sample of 20 stockbrokers and managers was interviewed over a two-month period. A positive relationship was found among service quality, marketing orientation and business performance.

History

Start Page

1

End Page

9

Number of Pages

9

Start Date

2011-01-01

Finish Date

2011-01-01

ISBN-13

9780980455793

Location

Beijing, China

Publisher

World Business Institute Australia

Place of Publication

Melbourne, Vic.

Full Text URL

Peer Reviewed

  • Yes

Open Access

  • No

External Author Affiliations

Faculty of Arts, Business, Informatics and Education; Institute for Health and Social Science Research (IHSSR); Institute for Resource Industries and Sustainability (IRIS); University of Mauritius;

Era Eligible

  • Yes

Name of Conference

Global Business and Social Science Research Conference

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    Categories

    Keywords

    Market orientationService qualityBusiness performanceStockbrokersMauritiusMarketing Management (incl. Strategy and Customer Relations)Finance

    Licence

    CQUniversity General 1.0

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