Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius
conference contribution
posted on 2017-12-06, 00:00 authored by R Ramsaran-Fowdar, Sooraj Fowdar, V Hanuman-OogarahThis paper explores the relationship between market orientation, service quality and the business profitability of stockbrokerage firms when serving their valuable customers. A sample of 20 stockbrokers and managers was interviewed over a two-month period. A positive relationship was found among service quality, marketing orientation and business performance.
History
Start Page
1End Page
9Number of Pages
9Start Date
2011-01-01Finish Date
2011-01-01ISBN-13
9780980455793Location
Beijing, ChinaPublisher
World Business Institute AustraliaPlace of Publication
Melbourne, Vic.Full Text URL
Peer Reviewed
- Yes
Open Access
- No
External Author Affiliations
Faculty of Arts, Business, Informatics and Education; Institute for Health and Social Science Research (IHSSR); Institute for Resource Industries and Sustainability (IRIS); University of Mauritius;Era Eligible
- Yes
