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Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius
conference contributionposted on 2017-12-06, 00:00 authored by R Ramsaran-Fowdar, Sooraj FowdarSooraj Fowdar, V Hanuman-Oogarah
This paper explores the relationship between market orientation, service quality and the business profitability of stockbrokerage firms when serving their valuable customers. A sample of 20 stockbrokers and managers was interviewed over a two-month period. A positive relationship was found among service quality, marketing orientation and business performance.