Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius
conference contribution
posted on 2017-12-06, 00:00authored byR Ramsaran-Fowdar, Sooraj Fowdar, V Hanuman-Oogarah
This paper explores the relationship between market orientation, service quality and the business profitability of stockbrokerage firms when serving their valuable customers. A sample of 20 stockbrokers and managers was interviewed over a two-month period. A positive relationship was found among service quality, marketing orientation and business performance.
Faculty of Arts, Business, Informatics and Education; Institute for Health and Social Science Research (IHSSR); Institute for Resource Industries and Sustainability (IRIS); University of Mauritius;
Era Eligible
Yes
Name of Conference
Global Business and Social Science Research Conference