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Entrepreneurially adjusting to a new ‘visual’ music genre in Japan : a case study

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conference contribution
posted on 06.12.2017, 00:00 authored by Elisabeth JensenElisabeth Jensen, Arthur JacksonArthur Jackson
Many foreign musicians have tried to enter the Japanese music market with varying success, but except for the global superstar category, most have found it difficult due to language, culture, musical tastes and other reasons. This paper traces, in a narrative style, case research involving a Queensland roots musician (8 Ball Aitken) and the exporting of his live music to Japan. The paper uncovers an interesting overlap between an identified new ‘visual’ genre there and the style, persona and performance of this artist, and notices that this is partly fortuitous and partly the result of a skilful entrepreneurial adjustment set of strategies by the artist and his wider management team.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Start Page

1

End Page

7

Number of Pages

7

Start Date

01/01/2006

ISBN-10

1741071593

Location

Brisbane, Qld.

Publisher

QUT

Place of Publication

Brisbane, Qld.

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Business and Informatics;

Era Eligible

Yes

Name of Conference

Australian & New Zealand Marketing Academy. Conference

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