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Enhancing the new product development process in a materials processing operation

conference contribution
posted on 06.12.2017, 00:00 authored by Paul HylandPaul Hyland, R Beckett
A manufacturing enterprise wishing to enhance its product innovation capabilities needs to assess its position, and determine which of its existing capabilities it needs to keep and enhance and what new capabilities it will need. This is particularly true when the operation is seeking to move its marketing position, for example from being a commodity supplier to a customised product supplier. Once a manufacturing enterprise has made a strategic decision about where they might need to be in the future, it needs to decide on a course of action to get there. A particular approach, which was recently developed, that can be used to search out and identify potential faults in the innovation process using a generic system approach is outlined and a case study using the approach is described.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Parent Title

Australian and New Zealand Academy of Management Operation Management Symposium.

Start Page

54

End Page

63

Number of Pages

10

Start Date

01/01/2003

Finish Date

01/01/2003

ISBN-10

1863657088

Location

Sydney, Australia

Publisher

University of Technology

Place of Publication

Sydney, N.S.W.

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Business and Law; Operations Management Symposium; Reinvention Network;

Era Eligible

Yes

Name of Conference

Australian and New Zealand Academy of Management. Operations Management Symposium