Employer branding in Australia : a content analysis of recruitment advertising in the mining and higher education industries
conference contributionposted on 2017-12-06, 00:00 authored by Paul WaightPaul Waight, J Chow
Employer branding is an amalgam of marketing and Human Resource Management practice. The development of an organisational image for the purpose of attracting valuable human resources has become an important area of interest in recent years. This study partially replicates Backhaus’s 2004 study by examining how the concept of employer branding relates to employment advertising in Australia. The study found that practices involving employer branding in Australia differed from those found in the United States. Key findings suggest that use of employer branding in Australia has not developed to the extent that it has elsewhere.
Parent Title23rd ANZAM Conference 2009 : Sustainable management and marketing, 1-4 December 2009, Southbank, Melbourne
Number of Pages20
Place of PublicationMelbourne, Vic.
External Author AffiliationsFaculty of Arts, Business, Informatics and Education; Griffith University; International Conference; Not affiliated to a Research Institute;