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Employer branding in Australia : a content analysis of recruitment advertising in the mining and higher education industries

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conference contribution
posted on 06.12.2017, 00:00 by Paul Waight, J Chow
Employer branding is an amalgam of marketing and Human Resource Management practice. The development of an organisational image for the purpose of attracting valuable human resources has become an important area of interest in recent years. This study partially replicates Backhaus’s 2004 study by examining how the concept of employer branding relates to employment advertising in Australia. The study found that practices involving employer branding in Australia differed from those found in the United States. Key findings suggest that use of employer branding in Australia has not developed to the extent that it has elsewhere.

History

Parent Title

23rd ANZAM Conference 2009 : Sustainable management and marketing, 1-4 December 2009, Southbank, Melbourne

Start Page

1

End Page

20

Number of Pages

20

Start Date

01/01/2009

ISBN-10

1863081593

Location

Melbourne, Australia

Publisher

Monash University

Place of Publication

Melbourne, Vic.

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Arts, Business, Informatics and Education; Griffith University; International Conference; Not affiliated to a Research Institute;

Era Eligible

Yes

Name of Conference

Sustainable management and marketing

Usage metrics

CQUniversity

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