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Education recruitment agencies' role and impact on international education marketing strategies
This paper explores the role of educational agents within the marketing strategies of an institutional provider and its impact on marketing performance in international education industries, why agents have become a popular marketing channel, and the relationship between educational agents and students’ decision-making process. This study will contribute to knowledge in the research field of international education, to provide better understanding of Chinese students’ needs and expectations of Australian institutions, and possibly identify areas for future research.
Funding
Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)
History
Parent Title
2008 Global Marketing Conference at Shanghai proceedings, 20-23 March 2008, Shanghai Jiao Tong University, Shanghai, China.Start Page
1End Page
12Number of Pages
12Start Date
2008-01-01Location
Shanghai, ChinaPublisher
Korean Academy of Marketing SciencePlace of Publication
Seoul, KoreaPeer Reviewed
- No
Open Access
- No
Era Eligible
- No