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Education recruitment agencies' role and impact on international education marketing strategies

conference contribution
posted on 06.12.2017, 00:00 by Molly Yang
This paper explores the role of educational agents within the marketing strategies of an institutional provider and its impact on marketing performance in international education industries, why agents have become a popular marketing channel, and the relationship between educational agents and students’ decision-making process. This study will contribute to knowledge in the research field of international education, to provide better understanding of Chinese students’ needs and expectations of Australian institutions, and possibly identify areas for future research.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Parent Title

2008 Global Marketing Conference at Shanghai proceedings, 20-23 March 2008, Shanghai Jiao Tong University, Shanghai, China.

Start Page

1

End Page

12

Number of Pages

12

Start Date

01/01/2008

Location

Shanghai, China

Publisher

Korean Academy of Marketing Science

Place of Publication

Seoul, Korea

Peer Reviewed

No

Open Access

No

Era Eligible

No

Name of Conference

Global Marketing Conference.

Exports