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ERP adoption : selling the system
conference contributionposted on 06.12.2017, 00:00 by David Oliver, L Oliver
This paper presents a critical discourse analysis of an extract from an electronic newsletter, which was disseminated to staff by the vice-chancellor of a regional Australian university, announcing the adoption ofan enterprise resource planning (ERP) system. The role of language as a strategic instrument in organizations is discussed. Themes relevant to issues of hegemony, agency, power, and ideology are identified. Contradictions are apparent, namely; the dichotomy between executive decision making and consensus generating, using change to define a stable state, and casting conforming to a software package as business process reengineering.