File(s) not publicly available

Does marketing management and education need a delicate balance between evolutionary and spiritual leadership to provide added value?

conference contribution
posted on 06.12.2017, 00:00 by Arthur JacksonArthur Jackson
The paper argues that management's (as opposed to individual's) aiming for 'total spirituality' in the provision ofvalue or anything else that is worthwhile, is as unwise as it is unlikely. There is a reason why we have divine, tribal and animal law, and any well-intentioned moves towards greater marketing value will be more successful if mindful of this delicate balance. The paper outlines the main areas where each of these creates and delivers value in marketing. Marketing can provide the leadership that delivers both values in terms of evolutionary processes as well as the values that come with marketers adopting the role of servant leaders and trustees.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Parent Title

Academy of Marketing Science international conference.

Start Page

259

End Page

263

Number of Pages

5

Start Date

01/01/2003

Finish Date

01/01/2003

ISSN

0149-7421

Location

Washington, DC

Publisher

Academy of Marketing Science

Place of Publication

Coral Gables, Florida

Peer Reviewed

Yes

Open Access

No

Era Eligible

Yes

Name of Conference

Academy of Marketing Science. Conference

Usage metrics

Exports