Does CSR-attitude increase bank performance and reputation?

Limited research has been conducted on the mediational role of managerial support and its effects on employee attitudes toward corporate social responsibility (CSR), bank performance, and reputation in developing nations like Bangladesh. Applying the stakeholder theory, seven hypotheses were formulated and examined using data from 711 Bangladeshi bank employees through an online survey. The findings of the study suggest that employee's attitude toward CSR has (i) significant direct positive effects on bank performance, managerial support, and reputation, (ii) bank performance has a significant positive impact on bank reputation, and (iii) the partial mediational effect of managerial support increases the impact of employee's attitude toward CSR for higher bank reputation but unable to increase bank performance. This paper suggests that banks wishing to achieve higher performance and reputation for greater competitive advantage and consumer satisfaction should encourage employees' attitudes toward CSR and improve their existing managerial support.