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Dimensions of short break destination attractiveness : a comparison of cognitive, affective and conative perceptions

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conference contribution
posted on 06.12.2017, 00:00 by SD Pike, C Ryan
Although there has been exponential growth in the number of studies of destination image appearing in the tourism literature, few have addressed the role of affective perceptions. This paper analyses the market positions held by a competitive set of destinations, through a comparison of cognitive, affective and conative perceptions. Cognitive perceptions were measured by trialling a factor analytic adaptation of importance-performance analysis. Affective perceptions were measured using an affective response grid. The alignment of the results from these techniques identified leadership positions held by two quite different destinations on two quite different dimensions ofshort break destination attractiveness.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Parent Title

Proceedings of the 12th Annual International Research Conference of the Council for Australasian University Tourism and Hospitality Education (CAUTHE).

Start Page

1

End Page

15

Number of Pages

15

Start Date

01/01/2003

Finish Date

01/01/2003

ISBN-10

1863844899

Location

Melbourne, Vic.

Publisher

Southern Cross University

Place of Publication

Lismore, N.S.W.

Additional Rights

CC-BY-NC-ND

Peer Reviewed

Yes

Open Access

Yes

Era Eligible

No

Name of Conference

Council for Australasian University Tourism and Hospitality Education. Conference

Exports

CQUniversity

Exports