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Demographic differences in the perceptions of service quality: The case of the Jordanian banks

conference contribution
posted on 14.08.2018, 00:00 by Akram Al-Jazzazi, Parves Sultan
This study seeks to determine the demographic differences in the perceptions of service quality in the Jordanian banking sector. Survey data were collected from Jordanian banking consumers, and ANOVAs were conducted using Tukey HSD post hoc tests to determine demographic subgroup differences in bank service quality perceptions across gender, age, occupation, income, education, and religion. Results revealed significant differences in various aspects of perceptions of banking service quality for all demographic variables. In the context of the Jordanian banking, the findings of this study could contribute in segmenting Jordanian banking consumers.

History

Editor

Sinha A; Cadeaux J; Bucic T

Start Page

1

End Page

7

Number of Pages

7

Start Date

30/11/2015

Finish Date

02/12/2015

ISSN

1441-3582

Location

Sydney, Australia

Publisher

ANZMAC

Place of Publication

Sydney, NSW

Peer Reviewed

Yes

Open Access

Yes

Era Eligible

Yes

Name of Conference

Australia and New Zealand Marketing Academy Conference (ANZMAC 2015)

Exports

CQUniversity

Exports