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Customer value, satisfaction and intentions : some insights from adventure tourism

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conference contribution
posted on 06.12.2017, 00:00 by P Williams, G Soutar
The present study examined the relationships between customer value, satisfaction and behavioural intentions in the relatively under-researched area of adventure tourism. The study used a multidimensional “customer value” framework to assess the impact of value on a number of value dimension on post-consumption constructs. Four hundred and two respondents provided their perceptions of the value of a soft-adventure tourism experience in Western Australia and it was found customer value had a strong, positive influence on satisfaction and intentions in such a tourism setting. In addition, customer value had an indirect influence on customer intentions, with customer satisfaction mediating the relationship between the two constructs

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Editor

Kennedy J; Di Milia V

Parent Title

Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities

Start Page

1

End Page

17

Number of Pages

17

Start Date

01/01/2006

ISBN-10

1921047348

Location

Yeppoon, Qld.

Publisher

Australian and New Zealand Academy of Management

Place of Publication

Lindfield, NSW

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Business School; International conference; School of Business and Management;

Era Eligible

No

Name of Conference

Australian and New Zealand Academy of Management. International conference

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