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Download fileCustomer value, satisfaction and intentions : some insights from adventure tourism
conference contribution
posted on 2017-12-06, 00:00 authored by P Williams, G SoutarThe present study examined the relationships between customer value, satisfaction and behavioural intentions in the relatively under-researched area of adventure tourism. The study used a multidimensional “customer value” framework to assess the impact of value on a number of value dimension on post-consumption constructs. Four hundred and two respondents provided their perceptions of the value of a soft-adventure tourism experience in Western Australia and it was found customer value had a strong, positive influence on satisfaction and intentions in such a tourism setting. In addition, customer value had an indirect influence on customer intentions, with customer satisfaction mediating the relationship between the two constructs