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Country of origin attitudes in a developing country and implications for investment and trade

conference contribution
posted on 06.12.2017, 00:00 authored by R Ramsaran-Fowdar, Sooraj FowdarSooraj Fowdar, Rooma RamsaranRooma Ramsaran
As a consequence of globalization and free trade, the Mauritian market is now flooded with foreign products. The purpose of this paper is to investigate consumer attitudes in Mauritius towards local and foreign products against a background of increasing prevalence of foreign products with different countries of origin. Two hundred and four consumers were interviewed over a two-month period through a structured questionnaire administered through personal and telephone interviews. Attitudes towards products categorised as domestically produced and foreign produced, which was further divided into developed and developing countries foreign products were measured by seven-point Likert scales. The findings revealed that the quality, design, branding, packaging, status and esteem, and value for money associated with developed countries foreign products and price and value for money associated with developing countries foreign products were perceived to be superior to local brands. These findings have serious implications for importers of foreign products, local manufacturers and potential investors in the Mauritian market.

History

Start Page

1

End Page

18

Number of Pages

18

Start Date

01/01/2011

Finish Date

01/01/2011

eISSN

1694-1225

Location

Mauritius

Publisher

World Trade Organisation, WTO Chairs Programme, University of Mauritius

Place of Publication

Mauritius

Peer Reviewed

Yes

Open Access

No

Era Eligible

Yes

Name of Conference

International Conference on International Trade and Investment