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Competitive advantage for international business education: Enter virtual learning
conference contributionposted on 2019-05-20, 00:00 authored by T Mazzarol, Peter HosiePeter Hosie, S Jacobs
This paper considers the use of information technology as a source of competitive advantage for education service providers operating in international markets, with particular reference to Australia. It draws upon the findings of a survey of 315 education institutions in five countries engaged in the export of international education. The importance of effective use of information technology as a source of competitive advantage is highlighted.