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Combining big data analytics with business process using reengineering
conference contributionposted on 07.03.2018, 00:00 by Meena JhaMeena Jha, Sanjay JhaSanjay Jha, L O'Brien
With the rise of Big Data, a data-driven approach to business is transforming enterprises. Companies today are thinking about and using data in a myriad new ways to drive business value; from reducing risk and fraud in the financial sector to bringing new pharmaceuticals to market more quickly at a higher level of efficacy. Retailers can track purchase patterns and consumer preferences more accurately to guide product and marketing strategies. Media companies can offer more accurate recommendations and create specialized promotions. Businesses of all kinds can identify new revenue opportunities and operational efficiencies. Big Data can mean different things to different organizations, but one theme remains constant: Big Data calls for a new way of thinking and combining data analytics with business process workflows. Until now business were limited to utilizing customer and business information contained within an in-house system. Now they are increasingly analyzing external data too, gaining new insights into customers, markets, supply chains and operations. Organisational silos and a dearth of data specialists are the main obstacles to putting big data to work effectively for decision-making. Big data analytics need to be combined with business processes to improve operations and offer innovative services to customers. Business processes need to be reengineered for big data analytics. In this paper we discuss how the combination of big data analytics with business process using reengineering can deliver the benefits to organizations and customers.