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Blending Web2.0 in marketing courses to engage students at distance: reflections on implementing ‘Facebook’ as a personal learning environment

conference contribution
posted on 06.12.2017, 00:00 by Kylie Radel
Higher education institutions are working to develop increasingly blended learning spaces offered by developments in social networking environments. This research sought to gain an insight into the use and value of Facebook as a learning tool and discover how we might develop a better 'fit' between learning and teaching by understanding the educational experiences of students within the Facebook online environment. The Facebook group „MarketNet‟ was developed and students were invited to voluntarily participate. Initially, participants tended to use the Facebook group as an extension of their course Learning Management System. However, as alumni and staff began to participate, this use has changed to become less formal, utilise more of the social functionality commonly associated with Facebook interactions, and move away from traditional student question and answer conversations towards greater community participation.

History

Parent Title

Australian and New Zealand Marketing Academy (ANZMAC) Conference 2011 : marketing in the age of consumerism: Jekyll or Hyde?, conference proceedings, 28-30 November 2011, Perth, Western Australia.

Start Page

1

End Page

7

Number of Pages

7

Start Date

01/01/2011

Finish Date

01/01/2011

ISBN-13

9780646563305

Location

Perth, Western Australia

Publisher

Edith Cowan University

Place of Publication

Perth, Western Australia

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Conference; Faculty of Arts, Business, Informatics and Education; Learning and Teaching Education Research Centre (LTERC);

Era Eligible

Yes

Name of Conference

Australian & New Zealand Marketing Academy. Conference

Exports

CQUniversity

Exports