Bachelor of Professional Communication learning network : creating an online community for lifelong learning

One of the shaping influences in the student journey is the Learning Management System (LMS) used by universities. The Bachelor of Professional Communication (BProfComm) Project at CQUniversity aims to provide students, staff, and industry practitioners with a discipline wide, online learning network, enabled by Web 2.0 technology. This may alleviate some of the inherent problems associated with the LMS, and in so doing, may aid in the construction of discipline based and professional networks. This document is reporting on the development phase of what an educational action research project and its subsequent failure to engage with students.