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Assessing industry experts’ ethnocentrism and perceptions towards domestic and foreign products in Mauritius

conference contribution
posted on 06.12.2017, 00:00 by P Baguant, R Ramsaran-Fowdar
An experience survey in the form of in-depth interviews was conducted with twenty industry experts to gather maximum insight about their perceptions and attitudes towards domestic and foreign products. This exercise was conducted over a two-week period by means of a personal interview, using a semi-structured questionnaire consisting mainly of open-ended questions whereby respondents had the freedom to express freely their views and opinions towards the products and their country of origin. The seven-point rating CETSCALE was also included in the questionnaire to assess its reliability in the Mauritian context. It was concluded that experts’ ethnocentrism is not that strong among the respondents. Foreign brands were perceived to be more reliable and highly appreciated than the domestic country brands. The CETSCALE could be adapted to the Mauritian context as the scales had high internal reliability.

History

Start Page

1

End Page

12

Number of Pages

12

Start Date

01/01/2010

Location

Imperial College, London, UK

Publisher

World Business Institute

Place of Publication

Australia

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Arts, Business, Informatics and Education; Institute for Resource Industries and Sustainability (IRIS); University of Mauritius;

Era Eligible

Yes

Name of Conference

London Business Research Conference