Assessing industry experts’ ethnocentrism and perceptions towards domestic and foreign products in Mauritius

An experience survey in the form of in-depth interviews was conducted with twenty industry experts to gather maximum insight about their perceptions and attitudes towards domestic and foreign products. This exercise was conducted over a two-week period by means of a personal interview, using a semi-structured questionnaire consisting mainly of open-ended questions whereby respondents had the freedom to express freely their views and opinions towards the products and their country of origin. The seven-point rating CETSCALE was also included in the questionnaire to assess its reliability in the Mauritian context. It was concluded that experts’ ethnocentrism is not that strong among the respondents. Foreign brands were perceived to be more reliable and highly appreciated than the domestic country brands. The CETSCALE could be adapted to the Mauritian context as the scales had high internal reliability.