Appreciative inquiry : how does it support management?

This paper outlines the potential of Appreciative Inquiry (AI) in developing new understandings via Management Development initiatives; it is based upon semi-structured interviews with a management development consultant who has used AI for development work supporting communication and change. Four key themes which will enhance management development implementation were identified: the development of alternative perspectives; the creation and maintenance of increased energy levels; the effective management of stories and the support for improved communication learning and knowledge development. It is argued that by using this technique more creative, novel and synergistic ideas emerge when developing, implementing or evaluating management development and that practitioners should consider using AI as a part of their tool kit.