An investigation of the use of tools in the strategy activity
conference contributionposted on 06.12.2017, 00:00 by P Knott
This paper outlines the conceptual basis and the research methods for a project investigating the use of tools in the strategy activity as it is undertaken by practising managers. Prior studies of the application of strategy tools have surveyed the extent of tool usage, but have not probed at any depth how the tools were enacted within firms. The purpose of this research is to gain a better understanding of how strategy tools and ideas are used in strategic thinking and action, and to investigate the motivation and rationale behind this use. The resulting understanding might be used to help improve the outcome from strategy tool use in practical situations.