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An investigation into switching barriers : the case of individual investors versus institutional investors

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conference contribution
posted on 06.12.2017, 00:00 by Rooma Ramsaran
This paper examines the extent to which both individual and institutional investors would switch from one stockbroker to another and the factors that would encourage them to stay loyal with their brokers. A sample of 131 individual investors and 28 companies were successfully interviewed through the mail survey technique over a two-month period. It was found that switching costs and barriers were an obstacle for individual investors to switch to other stockbrokers while for institutional investors, these did not represent an obstacle to switch to alternative stockbrokers.

History

Parent Title

Proceedings of business and information, Volume 3, international conference on business and information (BAI 2006), July 12-14 2006, Singapore.

Start Page

1

End Page

12

Number of Pages

12

Start Date

01/01/2006

eISSN

1729-9322

Location

Singapore

Publisher

Academy of Taiwan Information Systems Research

Place of Publication

Singapore

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

University of Mauritius;

Era Eligible

Yes

Name of Conference

International Conference on Business and Information.