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An investigation into exhibitors' measurement of trade show effectiveness

conference contribution
posted on 06.12.2017, 00:00 by Rooma Ramsaran
This is an empirical study to assess whether trade show exhibitors do evaluate trade show effectiveness and what are the measures they use to do so. The hypotheses that large companies are more likely to be systematic in their use of measures for trade show evaluation was also examined. 44 Mauritian textile firms which had participated in overseas trade shows were surveyed through personal interviews. A response rate of 73 percent was achieved with 32 questionnaires being answered by managers. Findings revealed that exhibitors did evaluate trade show effectiveness but there was no relationship between the size of companies and firms’ use of measures to evaluate trade show effectiveness.

History

Parent Title

Proceedings of International Conference of Business and Information (BAI2006), Singapore, 12-14 July, 2006.

Start Page

1

End Page

12

Number of Pages

12

Start Date

01/01/2006

eISSN

1729-9322

Location

Singapore

Publisher

Academy of Taiwan Information Systems Research

Place of Publication

Singapore

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

University of Mauritius;

Era Eligible

Yes

Name of Conference

International Conference on Business and Information

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CQUniversity

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