A study of service quality of stockbrokers in Mauritius using a multi-expectations approach
conference contribution
posted on 2017-12-06, 00:00authored byRooma Ramsaran
The aim of this study is to develop a measure for service quality for the stockbroking industry. Another purpose is to test a model that depicts a relationship between service quality and customer satisfaction. Using a self-administered questionnaire, data was collected from investors in Mauritius. It was concluded that a modified SERVQUAL scale was necessary for the stockbroking industry in Mauritius.
History
Parent Title
Proceedings of Business and Information (BAI2007) Volume 4