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A stairway to the stars : monitoring sustainability performance in SMBs

conference contribution
posted on 06.12.2017, 00:00 authored by David RobinsonDavid Robinson, B Nikolic
This article proposes a framework that can be used, or modified for use, as a mechanism to measure, evaluate and monitor progress in business sustainability. It draws upon previous change management models, such as ‘Management by Objectives’ (Lynch, 1977; Felix and Riggs, 1983) and ‘Balanced Scorecard’ (Kaplan and Norton, 1995), proposing a conceptual framework for the monitoring of business sustainability. The framework allows sustainability improvement to be monitored by means of a composite sustainability index derived from specific metrics appropriate to a range of prioritised strategic objectives. It then discusses the necessity for such a mechanism to be sufficiently robust in respect of seven contextual issues. It recommends that a firm’s choice of sustainability performance measures and their relative priorities should be aligned with global, societal, external, industry, organisational, leadership and individual-personal contexts.


Parent Title

Proceedings of the 13th West Lake International Conference On Small and Medium Business (WLICSMB 2011) : "Creating the Future", 15-17 October 2011.

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Hangzhou, China


Zhejiang University of Technology

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Peer Reviewed


Open Access


Era Eligible


Name of Conference

West Lake International Conference on SMB