The role of SME's in promoting EC in communities

The purpose of this paper is to analyze the literature on electronic commerce (EC) in the local arena as a means for understanding the role that small and medium size enterprises (SME's) can play in the promotion of electronic commerce in their communities. Based on the analysis of the literature the Action, Reaction and Interaction (ARI) model is presented. We conclude with an outline of the major directions for future research, with particular emphasis on research on the role of SME's in promoting EC in communities outside North America.