File(s) not publicly available

The potential for eWOM to affect consumer behaviour in tourism

chapter
posted on 28.05.2018, 00:00 by A Harris, Bruce PrideauxBruce Prideaux
Word of mouth (WOM) is a socially constructed communication phenomenon (Harris and Prideaux 2011) where information is directly exchanged between two or more people either face-to-face or online (Sotiriadis and van Zyl 2013). The capacity of WOM to both inform and influence has been of interest to academics and industry for a considerable time. This interest has grown exponentially as the volume of WOM has skyrocketed via electronic channels, known as eWOM.

History

Editor

Dixit SB

Start Page

366

End Page

376

Number of Pages

11

ISBN-13

9781317334705

Publisher

Routledge

Place of Publication

Abingdon, UK

Open Access

No

External Author Affiliations

Southern Cross University

Author Research Institute

Centre for Tourism and Regional Opportunities

Era Eligible

Yes

Edition

1st

Number of Chapters

46