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Simulating e-business innovation process improvement with virtual teams across Europe and Asia

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posted on 06.12.2017, 00:00 by Kenneth StrangKenneth Strang, CL Chan
In this article, E-business new product development innovation processes were studied at four enterprises across Europe and Asia. E-entrepreneurship innovation was improved using a quality of idea priority model. The conventional quality function deployment phase 1 matrix was revised to increase the voice of customers and engineer quality of idea decision-making. The proposed model was simulated with geographically dispersed virtual teams (based on productiondata). Statistical analyses were applied to test the hypothesis that an improved innovation process could better discriminate between new product return on investment pass or fail probability.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Parent Title

Global business : concepts, methodologies, tools and applications, vol. 2

Start Page

1023

End Page

1043

Number of Pages

21

ISBN-13

9781609605872

Publisher

IGI Global

Place of Publication

USA

Open Access

No

Era Eligible

Yes

Usage metrics

Exports