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Rural landscapes, culture and wine tourism

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posted on 2023-07-03, 04:42 authored by Michelle ThompsonMichelle Thompson, Bruce PrideauxBruce Prideaux
Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.

History

Editor

Dixit SK

Start Page

684

End Page

698

Number of Pages

15

ISBN-13

9780367698607

Publisher

Routledge

Place of Publication

Abingdon, UK

Peer Reviewed

  • Yes

Open Access

  • No

Author Research Institute

  • Centre for Regional Economics and Supply Chain (RESC)

Era Eligible

  • Yes

Chapter Number

52

Parent Title

Routledge Handbook of Wine Tourism

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